Eyeview Digital Insights: Video Ads, Conversions & More | Your Guide

Dr. Narciso Swaniawski 01 Jun 2025

Can a seemingly simple video truly revolutionize your advertising strategy? The answer, backed by data, is a resounding yes. Video advertising, powered by the right technology, is no longer a luxury but a necessity for brands striving to maximize their return on investment.

Eyeview, a company once at the forefront of this video advertising revolution, provided brands with solutions designed to elevate their advertising spend. The company's initial focus was on delivering personalized video advertising, leveraging its proprietary VideoIQ technology to drive sales through 1-to-1 video ads. It was a pioneer, a developer of an online video advertising platform created to assist organizations in reaching their customers with targeted and engaging content. This platform helped many organizations streamline their advertising campaigns, optimizing for better results.

The landscape of video advertising, however, is dynamic. Aki Technologies, a mobile ad platform, acquired Eyeview's assets. This acquisition included crucial elements: a demand-side platform (DSP) and a bidder, an ad server capable of interpreting data signals to select the most appropriate video creative, and a module designed for dynamic video creative optimization. The technology was recognized for its innovation, even earning the "Best Live Video Marketing Solution" award in the MarTech Breakthrough Awards. While the company itself ceased operations in December, its technological legacy persists, thanks to this strategic acquisition.

Eyeview Digital, a separate entity, operates as a creative agency based in New York, NY. They offer a range of services dedicated to enhancing brand visibility and engagement through targeted online campaigns. Its focus on digital marketing solutions for businesses of all sizes offers a clear understanding of the ongoing evolution of the online advertising landscape.

Category	Details
Company Name	Eyeview Digital
Type of Business	Creative Agency
Location	New York, NY
Services	Digital Marketing Solutions, Strategic Online Campaigns
Focus	Enhancing brand visibility and engagement
Services provided	They offer a range of services focused on enhancing brand visibility and engagement through strategic online campaigns.
Website (Example for reference)	Eyeview Digital's LinkedIn Profile

The power of video in marketing is undeniable. Landing pages that incorporate video have been shown to convert up to 86% better than those without. Interactive product videos can boost conversion rates by as much as 70% according to data from the Vidyard benchmark report (2024). This isn't a niche advantage anymore; it's a significant performance gap that marketers and business owners need to address strategically.

Eyeview's journey began in 2007. With its headquarters in New York, NY, the company evolved in the competitive landscape of digital marketing. Its a case study in the dynamic nature of the industry, where innovative ideas are constantly being shaped by market forces and the evolution of technology.

With approximately 113 employees, Eyeview specialized in the media and information services (B2B) sector, and while its operational model shifted from a full-fledged video advertising platform to an acquisition, the underlying principles of effective advertising, driven by data and creative execution, remain central to its legacy.

Eyeview 3D Studio offers services to the architecture and design industries, focusing on interior design, custom architecture for various building types and 3D exterior visualization. They offer a variety of services to their clients using the latest technologies.

The use of video is not just beneficial for conversions. Studies show that visitors spend more time on web pages that incorporate video content. This increased engagement provides more opportunities for brands to connect with their audience and communicate their message effectively. The success is backed by the increase in conversions by up to 80% on their landing pages, by simply adding video content, as shown by a study from Eyeview Digital.

The focus should always be on the specific goals of the campaign and the target audience's preferences. The type of video content chosen for a webpage depends greatly on the product being offered.

In architecture and design, tools such as 3D interior visualization, these models assist in communication between architects, designers, real estate agents, and their clients.